The Obama-era is over and the future of privacy is getting even murkier. This past Monday, President Trump signed a repeal of online privacy protections established by the Federal Communications Commission (FFC) under the Obama Administration.
Internet providers now have a much larger scope than consumers with the way they share or sell customers’ browsing history for advertising purposes. This data stream is a sacred vessel for advertisers because it allows them to build much richer profiles on consumers so that they can better target ads.
Read more here The Verge
Senators have introduced legislation to repeal the FCC privacy rules.
Legislators in the United States are in the process of reversing privacy rules that were introduced last October and voted on by the Federal Communications Commission (FCC).
The privacy rules in question oblige internet service providers (ISP) to inform users when sharing “sensitive” information about them. This includes browsing history, location, email content and other communications. Voted on at the end of the Obama administration, these rules were supposed to take effect in early 2017.
If these rules are repealed, ISPs will be free to share or sell user data to partners, who can then advertise and serve targeted advertising—all without informing users.
Read more on The Verge.
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