Every click, like, purchase and search is potentially recorded, analyzed and stored. What impact does this have on our privacy?
What is Big Data?
“Big Data” is an umbrella phrase used to mean a massive volume of both structured and unstructured data that is so large, it is difficult to process using traditional database and software techniques.
Big Data has the potential to improve operations and make faster, more intelligent decisions. It’s not just companies that are collecting and analyzing these massive stores of data.
- The healthcare industry is using it to better research cures and treatment options.
- City planners are using it to build smarter cities that waste less.
- Environmental organizations are using it to track the progression of climate change.
This data, once captured, formatted, manipulated, stored, and analyzed can help a company or organization gain useful insight to predict behavior, increase revenues, obtain or retain customers and recognize emerging patterns, among others.
